Setting the standard through our training academy

Apr 2017

Share to:

When bad service becomes the norm, offering a service, any service really, becomes excellent, but what is excellent service then, when the bar has been set so low. Raising the industry standard is not something we strive for. It is something we insist on because everyone has a right to be heard, to feel valued, and looked after.
At Citton Cars, we have six core focus areas that drive our business to excel at service delivery.


We deal with people (not cars), and proper employee training goes a long way to achieving the best business results. We understand that the primary customer is our staff, and if they feel valued, they will make your clientele feel valued and appreciated.


We provide a robust, end-to-end offering that serves the client with the right value proposition, at the right time and the right place. We appreciate our client’s needs and ensure we have the service offering that exceeds their expectations.


Our business administration and operational processes ensure that we are geared towards success. We know that a successful acquisition stems from the ability to match a client’s needs to the right offer.
This is achieved by utilising our unique approach to fulfil the needs of each individual customer.


We are conscientious of the financial constraints within our sector and manage our own finances very tightly. In doing so, we have streamlined our business strategy and are extremely efficient, and this bodes well for the client.


By continuously pivoting our business model to ensure that it meets and exceeds the changing demand of the market and our customers, we continue to provide our clients with a value-adding service offering.


We have strong and accessible leadership in the company who provide a central driving force to keep the business relevant and who are available and ready to serve additional client needs.

7.Trickle down

Our staff receive a mix of on-the-job, technical and professional training, dependent on their role and function within the company. We ensure that they live, breathe and embody the core values and strategies of the business. By focusing on teamwork, we have cultivated a culture of trust and respect. We are dedicated to providing an innovative work environment to mine outstanding commitment from each and every person we employ. The passion and mentorship of our leadership inevitably trickle down to our customers, which is why they trust us enough to be awarded the Best Independent Car Dealership of the Year Award in 2016. Our clients often travel far to come to our showroom and at all times deserve our best attention.

8.Value Proposition

The most critical aspect of our business is to qualify the buyer. The client wants to know that you know exactly what you’re talking about and that you can understand their needs and exceed their expectations.  We put them into a vehicle that meets their needs, their affordability and aspirational expectations. We listen.
Put us to the test, come by anytime
Speak to us